CBD is booming. But US farmers struggle to keep up with industrial hemp demand

Its Hollywoods new favorite beauty product. Its the superfood du jour. Demand for CBD is so strong that companies are scrambling to infuse their products with it, but the CBD theyre finding isnt all that great.

Congress legalized industrial hemp in December. With it, they also legalized hemp-derived CBD, short for cannabidiol, a cannabis compound that supposedly delivers the calming effects of marijuana without the high from THC.

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